How DNS Empowers Existing Talent to Match the Trajectory of Their Engineering Teams

Gerhard Jacobs
April 8, 2019

Ok, we’ve heard it before: essential skills are increasingly hard to come by and organizations are taxed to the max to find new ways of attracting talent. Now, while that’s a pretty spot on statement, it tends to overlook the more nuanced challenges some industries face; IT being one of them.

It’s More than Just A Skills gap

A 2018 study by the Linux Academy reports that 67% of employers are unable to find qualified candidates for their open positions. Yes, the talent market is competitive and it’s hard to hold onto skilled individuals, but what happens when the skills we expect of individuals aren’t actually being cultivated.


That’s a scenario more organizations are starting to experience. Growing complexity in products and processes are key drivers in how companies look to fill roles; but as IT teams take on these increasingly complex challenges and become more dispersed, their agility in responding to change at a sustained velocity comes under pressure.

The skills needed to grow into a future state don’t necessarily always exist broadly, but organizations don’t have the luxury to wait for the job market to catch up, so hiring budgets balloon and teams sprawl in an attempt to keep up. This compounds inefficiencies and creates risk as more people don’t always mean more skills, but almost always means a higher/increased possibility/chance of human error.

Automation for Improved Support

Organizations today deploy applications into cloud infrastructures at unprecedented levels of connectivity and scale; at the heart of these connections are API calls – which now outstrip the capacity of outdated enterprise DNS systems to keep up. Outdated DNS technology  -- whether due to acquisitions, decentralized purchasing, or the adoption of other services that bundle basic DNS -- can be a major hurdle to businesses looking to automate.

That doesn’t have to be the case. Next-generation DNS makes it easy to consolidate disparate solutions into one, bolstering often small teams’ ability to support expanding DevOps and other engineering teams without going on a recruitment binge. NS1’s Private DNS solution is specifically tailored for businesses driving a wave of cloud and other digital modernization initiatives – with 10-100x API capacity and a reduction in propagation times from hours to seconds.

Next-gen DNS tech:

  • Easily plugs into existing infrastructure,
  • Is understood by existing IT support teams without additional training, and
  • speeds up internal DNS processes essential to a future state where DNS supports and even effects greater velocity in engineering teams rolling out new features.

Ultimately, having the ability to manage a host of different processes with a small, well-provisioned team means:

  • Self-serviced DNS management
  • Reduced risk and cost through more granular access controls
  • Greater efficiency and agility by freeing up team members to prioritize other tasks
  • Predictability in staffing requirements and,
  • Reduced employee churn

Nobody can guarantee what the future of digital business will look like, but as technology drives complexity at break-neck speed, it can also serve as the solution to many of the emerging challenges businesses will face.

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