Customer experience is a key part of how you win in today's digital marketplace. Because DNS is often the first point of contact between you and customer, it is important that you get it right.
Consumers demand a flawless customer experience every time they engage with your brand. No matter the size of your business or what industry you are in, customer experience has a direct impact on new customer acquisition, customer retention, and your bottom line results. In an era where consumers are increasingly turning to digital channels to engage with businesses, your websites and applications aren't just a marketing vehicle but, rather, an essential part of your product offering.
DNS is the first decision point between you and your customers. The right decision delivers a high quality of experience whether that is fast page load, fast bulk download or a smooth multimedia streaming experience. The wrong decision leads to user abandonment and churn. NS1's advanced DNS integrates real time user, network, and infrastructure telemetry to make sure that the first, critical decision is the right one. Our advanced solutions give your application development team the ability to send users along the optimal route to your services based upon the performance metrics you care about most including latency, time to first byte, jitter, and packet loss.
Intelligent DNS and traffic management has emerged one of the fastest and easiest ways for application developers to make sure that every customer interaction is a flawless one. That is why Senior IT leaders are prioritizing intelligent DNS & traffic management at the top of their project stack.