Digital Transformation

Your ability to embrace digital trends may determine the fate of your business. As a foundational component of the Internet, DNS should be a part of your digital transformation initiatives.


Today, every business is a digital business. That is why the use of new technologies to improve the performance of enterprises is front and center in the C-suite and board room. Senior IT leaders know that companies that fully understand and execute on their digital transformation initiatives have a better chance of surviving -- and thriving -- while those that can't adapt will likely die off.

DNS should be a fundamental part of your digital transformation initiatives

Although DNS is at the core of you technology stack, for many IT leaders DNS isn't top of mind until something goes wrong. Because DNS is the means by which your customers and internal end users reach your websites, applications and services -- when DNS goes down, you go down. But beyond just the simple question of "is it up or down", DNS offers organizations focused on digital transformation, powerful capabilities that extend far beyond the core application itself including the ability to: 

  • Reroute traffic on the fly in response to an outage or network congestion
  • Automate the development, deployment, and delivery of applications
  • Deploy fully isolated and redundant DNS networks to ensure high availability
  • Route traffic based on what is important to you and your end users including type to first byte, transit tariff budgets, latency and more.
  • Ensure service continuity when performing maintenance or dealing with an emergency
  • Integrate seamlessly with your infrastructure using APIs and turnkey integrations

Transform your business with intelligent DNS and traffic management

Digital transformation is about fundamentally changing the way your business operates to meet the needs of an always on world. Customers, employees, partners, and other stakeholders rely on you to keep you business moving, and you rely on DNS. It only makes sense to rethink DNS and incorporate DNS into your digital transformation initiatives.