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Put your best network forward with DNS traffic steering

Improve performance, control costs, add resilience

Your users expect lightning fast, always-on services. Your business needs to deliver those services at the lowest possible cost. NS1’s highly customizable traffic steering gives you the power to satisfy business needs and user requirements, all in an easy-to-use UI.

Improve user experience

Optimize connections to applications, services, and content based on geography, real user monitoring, load, and many other factors

Increase uptime

Connect traffic steering to status monitors to route traffic around service deprecations and outages

Manage multi-cloud, multi-CDN deployments

Steer traffic to the best CDN or cloud for any given moment.

Failover/disaster recovery

Minimize service disruptions and poor performance by steering users to resources with available capacity when servers or other resources fail.

Cost Optimization

Balance and shed loads to manage the cost of content delivery.

What makes NS1's traffic steering capabilities different

RUM Data

NS1 uses Real User Monitoring (RUM) data to deliver real-time intelligence on network performance and availability. Deliver the best user experience for every moment in time.

Pulsar Deliver large scale live streaming events

Highly customizable

Only NS1 gives you the ability to prioritize and finely tune multiple traffic steering filters at the same time. Optimize your network with highly customizable, granular controls.

Pulsar Precise Edge Network Delivery

More Options

NS1 offers more DNS traffic steering options than any other provider, covering the widest range of use cases. Discover new ways to unlock performance gains.

Pulsar Real User Monitoring

Specialized data integrations

NS1’s network of data partnerships delivers the Quality of Experience (QoE) information required for video streaming and other companies with unique performance needs.

Pulsar Decisions over HTTP

Ease of Use

NS1 makes it easy to set up and customize your traffic steering logic. Simply drag and drop your preferred filters, select your parameters, and deploy.

Pulsar Visibility Analysis and Reporting
Resource Large Scale Livestream Event

How FOX delivers optimal livestreaming experiences for their users

What you can do with NS1 traffic steering

Automated Failover

Seamlessly switch between DNS services (active-active, active-passive)

Load Balancing

Use DNS to manage traffic across different parts of the network

Load Shedding

Control costs by distributing DNS traffic intelligently across multiple endpoints


Optimize performance based on the user’s geographic location

Decisions Over HTTP

Optimize video performance with automated mid-stream switching

Balance load based on infrastructure contract commits

Manage traffic to maximize the value of existing infrastructure contract levels

Steer traffic around outages

Maximize uptime by using DNS monitors to automatically change routing rules

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