Immediate ROI Through DNS-Based Routing Accuracy

NS1 Solution

Challenge

The 10 year old, $15 billion AdTech industry is still experiencing double digit year over year growth. This is being driven by the growing capability to precisely target end users with very specific messages and calls to action based on demographic and behavioral data. Like any growing industry, new challenges surrounding routing accuracy optimization, automation, and high availability have emerged.

Solution

NS1 worked directly with PulsePoint’s hardware load balancer vendors in order to ingest real-time metrics via unique Data Feeds. By gathering telemetry like system load and active HTTP connection counts, NS1 is able to dynamically bleed traffic off to the next nearest and healthiest PulsePoint facility, avoiding system overload. All of this works in concert with NS1’s geotargeting and geofencing to further balance traffic load.

NS1 has improved our ability to lower latency issues, allowing us to better facilitate the buying and selling of advertising across our exchange. They spent the time to understand our business model and goals to recommend new and important NS1 features that suit our needs.
James Marcus, Director IT Operations, PulsePoint

Results

NS1’s global Managed DNS network substantially improved PulsePoint’s application performance, resulting in better routing accuracy and protection against missed ad impressions.

By using NS1’s Filter Chain, PulsePoint can now maintain consistent performance for its users and reliably and efficiently add datacenters with zero customer impact.

PulsePoint also addressed their internal DNS needs with NS1’s Dedicated DNS solution. Dedicated DNS gave PulsePoint all of the functionality of NS1’s Managed DNS, including full API support, statistics and advanced routing, but installed on PulsePoint’s infrastructure. PulsePoint controls both solutions from a single pane of glass.

Ultimately, PulsePoint is able to streamline configurations, decrease operational overhead and protect their revenue model using NS1’s next-gen DNS and traffic management solution.

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About PulsePoint

PulsePoint™ is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.