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Alex Vayl
Posted by
Alex Vayl on
October 8, 2018

DNS Helps You Level Up Your Gaming Business

When it comes to online gaming performance, most people immediately think of the gamer’s set up; having a killer desktop rig with the newest graphics card and a fast internet connection. That’s definitely true, but the gaming company’s application delivery infrastructure is more important to the experience gamers have, and ultimately, how long they play your latest first person shooter, RTS, or MMORPG games.

One of the critical user experience-impacting variables is DNS - something we spend all of our time on at NS1.

Our next generation solutions are specifically tooled to optimize the gaming experience in a number of key ways.

First and foremost, there’s scaling. Specifically, efficient scaling of infrastructure. As your user base grows and starts putting more and more load on your datacenters you need to deploy new servers, and you need to deploy them in the right region. Luckily, with powerful new orchestration and containerization tools, scaling up (or down) can be automated. With our API-first approach your DevOps team can use the DNS to help manage infrastructure seamlessly and integrate it into their processes.

Delivering updates and patches is just as important. They make sure games are stable, secure, and compatible with the rest of the network. Unfortunately, as games become more graphically impressive, their file size goes up. And that also means updates are also getting bigger. Delivering these packages to all your users can take excessive time. Of course, using a Content Delivery Network (or CDN) is a simple way to accelerate updates, but your users are global, so which CDN is best for serving gamers in Kentucky, London, and Beijing? The answer is none of them. Different CDNs excel in different regions. This is why multi-CDN is becoming so popular. It allows organizations to use a number of different CDNs. Here again, NS1’s DNS can help choose the optimal CDN for a specific gamer and make sure that they get their update as quickly as possible.

To learn more about these and other ways your business can improve performance and user experience with DNS, be sure to catch our live webinar:

If you have any questions, or to find out more, get in touch with a DNS expert, today.